How to Build Your Professional Brand Using Digital Strategies In The Construction Industry

Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today’s strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.As you’re advancing your career, here are 3 unique ways to position yourself as an expert and leader in your respective industry.#1 Grow a Blogging PresenceBuilding a blog is one of the best ways to solidify your expertise in the environmental, engineering or construction industry. According to HubSpot, blogs have been rated as the 5th most trusted source for accurate information. Blogging allows you to share useful content to colleagues, influencers, and those seeking to expand their career in these industries. As a result, you’ll grow a loyal following while building an impressive professional presence online.Choose a blogging platform such as WordPress or Medium to create your own blog. Brainstorm topics, common questions, and problems that are known in your industry to craft blog content ideas. Establish a blogging schedule and be consistent. With a regular blogging cadence, you’ll create a vault of posts to share with your social media networks, forward to your colleagues, and present to future employers as you advance in your career.


Finally, syndicate your blog articles on LinkedIn Pulse for greater exposure. This is an excellent way to cement your authority in the industry and get in front of an engaging audience.#2 Share Informative Social Media PostsA whopping 92% of marketers share that social media is important to their business. Brands leverage social media marketing as a way to increase awareness, connect with their audience, and attract customers to their websites. Since more consumers are using their social networks to engage with businesses, it’s important for brands to show up for their audience.Equally, social media can be a viable platform for you to grow your professional brand. You see, you never know who’s in your social network that can connect you with a new opportunity for career advancement. With your social media strategy, you can post valuable content to educate, inform and inspire.In fact, here are a few ideas to build your social media presence while progressing your career:

Post relevant content that your followers can use. Answer questions, share your advice or post facts that are deemed helpful to those in your niche

Share industry-related news to keep your audience abreast on current events. Offer your insight or opinion to make it authentic. Take it a step further by going live on Facebook Live to capture attention in newsfeeds

Inspire your audience by posting quote images. You can locate ones on Google Images or create your own using Canva

Curate and share authoritative content pertaining to the environmental, engineering or construction industry. You’ll be viewed as a reliable source, encouraging people to visit and engage on your page regularly

Keep it simple with your postings. The key on social media is consistency and quality. Depending on the network, you can post as few as once a day (LinkedIn) or twice (Facebook, Instagram, Google+) and be effective

#3 Post Useful Videos on YouTubeThere are a plethora of benefits to using video to build your professional brand. Video has a way of drawing viewers into your message and allowing them to experience your personality. People enjoy video because it’s transparent, original, and an easy way to digest your message. Although some may prefer reading your blog post or social media content, many will opt for video.Lastly, videos help boost your confidence and communication skills. The more videos you create sharing relevant content in your industry, the more you’ll enhance your speaking abilities.


Use this to your advantage for your career. Create and upload videos on YouTube that relates to your industry. Use the same strategy in blogging for coming up with video topics. To increase exposure, be sure to share your videos on your social networks. Additionally, include popular keyword phrases that your audience would use when searching on YouTube for your subject matter.Developing a video strategy for your professional brand will greatly separate you from other industry colleagues who are simply relying on one platform to cement their credibility.ConclusionMany of your colleagues are not optimizing digital strategies to excel their careers. Whether you’re in the environmental, engineering or construction industry, you’ll find that these tactics will help you standout and be noticed. You’ll enhance your portfolio while positioning your professional brand for future success.Commit to adding each element in promoting your brand. Maintain a consistent blogging schedule to showcase your expertise. Leverage social media to connect and offer invaluable content your followers can use. Then, add videos to bring authenticity to your message while engaging a much wider audience.

Are Inventory Financing Lenders and P O Factoring Solutions Your Best Business Financing Bet?

Your worst business nightmare has just come true – you got the order and contract! Now what though? How can Canadian business survive financing adversity when your firm is unable to traditionally finance large new orders and ongoing growth?

The answer is P O factoring and the ability to access inventory financing lenders when you need them! Let’s look at real world examples of how our clients achieve business financing success, getting the type of financing need to acquire new orders and the products to fulfill them.

Here’s your best solution – call your banker and let him know you need immediate bulge financing that quadruples your current financing requirements, because you have to satisfy new large orders. Ok… we’ll give you time to pick yourself up off the chair and stop laughing.

Seriously though…we all know that the majority of small and medium sized corporations in Canada can’t access the business credit they need to solve the dilemma of acquiring and financing inventory to fulfill customer demand.

So is all lost – definitely not. You can access purchase order financing through independent finance firms in Canada – you just need to get some assistance in navigating the minefield of whom, how, where, and when.

Large new orders challenge your ability to satisfy them based on how your company is financed. That’s why P O factoring is a probably solution. It’s a transaction solution that can be one time or ongoing, allowing you to finance purchase orders for large or sudden sales opportunities. Funds are used to finance the cost of buying or manufacturing inventory until you can generate product and invoice your clients.

Are inventory financing lenders the perfect solution for every firm. No financing ever is, but more often than not it will get you the cash flow and working capital you need.

P O factoring is a very stand alone and defined process. Let’s examine how it works and how you can take advantage of it.

The key aspects of such a financing are a clean defined purchase order from your customer who must be a credit worthy type customer. P O Factoring can be done with your Canadian customers, U.S. customers, or foreign customers.

PO financing has your supplier being paid in advance for the product you need. The inventory and receivable that comes out of that transaction are collateralized by the finance firm. When your invoice is generated the invoice is financed, thereby clearing the transaction. So you have essentially had your inventory paid for, billed your product, and when your customer pays, the transaction is closed.

P O factoring and inventory financing in Canada is a more expensive form of financing. You need to demonstrate that you have solid gross margins that will absorb an additional 2-3% per month of financing cost. If your cost structure allows you to do that and you have good marketable product and good orders you’re a perfect candidate for p o factoring from inventory financing lenders in Canada.

Don’t want to navigate that maze by yourself? Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you maximize the benefits of this growing and more popular business credit financing model.